THE EVENT “BACKUP EXEC 15” FOR COMPANY «VERITAS»

November 1, 2016

On November 1, in Yerevan company “Urban Events” in cooperation with IT company “Mont” hosted the event on the theme of “Backup Exec 15. One backup solution for all virtual, physical and cloud environments”, for company “Veritas”, which was attended by specialists of 58 IT and financial companies, telecommunications, industrial and commercial areas and government agencies.

“Urban Events” developed and implemented the concept and the logistics of the event, organized invitation of participants, registration and preparation for printing of invitations and information materials of the event.

THE "KASPERSKY LAB" SEMINAR AND TEAM BUILDING FOR SPECIALISTS IN SALES

September 18, 2016

"Urban Events" jointly with the company "Kaspersky Lab" in September 18 organized an event for the "Kaspersky Lab's" products for specialists in sales of Armenia in the hotel "Park Resort Aghveran" in Armenia. In the first part of event was held a workshop and in the second - team building. In the role of the speaker of the seminar was the commercial director of the regional office of "Kaspersky Lab" in Central Asia and Mongolia Valery Zubanov.

As part of the teambuilding were held quest, intellectual games, and evening campfire, which good mood has provided a guest DJ. "Urban Events" organizational work included concept development, team building programs and logistics, software technology, and all other organizational matters.

“A LOOK AT FINANCIAL SECURITY” WORKSHOP OF “KASPERSKY LAB” COMPANY

June 24, 2016

“Urban Events” has organized “A look at financial security” workshop of the international leader in the field of computer security “Kaspersky Lab” in the hotel “Armenia Marriott” in Yerevan June 24. The workshop was devoted to modern IT threats to financial organizations and protection from them. Topics were presented by leading experts of “Kaspersky Lab”. The workshop was attended by the representatives of the leading Armenian and international companies providing financial services.

During the workshop the business game Kaspersky Interactive Protection Simulation for financial institutions was performed, during which the participants of the event demonstrated their knowledge and skills in conditions close to real.

“Urban Events” has organized arrivals and hotel reservations for the speakers, workshop room rental, design and sending of invitations to addressees, treat for speakers and participants of the workshop and the development of its menu, notifying the media about the workshop, inviting them for its coverage and distribution of press releases on the results.

COOPERATION WITH “MIABAN” CULTURAL FOUNDATION

May 25, 2016

“Urban Events” cooperates with newly established “Miaban” cultural foundation. Within the frameworks of cooperation, the company has developed the strategy of development of the foundation, based on which it has performed “Miaban’s” projects attraction and development of programs for their implementation, attraction of partners and media partners. Works on partners attraction was directed both on local organizations and on Armenian diaspora.

At the same time, “Urban Events” has performed works on www.miaban.am site creation, development and placement of texts, photos and pictures, website promotion, as well as on organization of works of “Miaban’s” pages in social networks. The site has introduced a modern electronic system for granting donations.

Besides that, “Urban Events” has organized the official opening ceremony of the foundation by providing a complete package of services, as well as the press conference of the founders of “Miaban” foundation on the launching of the foundation’s activities. The event was widely covered in the media.

“URBAN EVENTS” HAS ORGANIZED AN EVENT OF PRESENTATION OF “VHERNIER” COLLECTION OF “CHRONOGRAPH” STORE

March 21, 2016

In the month of March, “Urban Events” has held a presentation of the Italian jewelry collection “Vhernier”, which is presented in “Chronograph” store. Our company has chosen the general concept and theme of in the event, has developed solutions for the collection demonstration, logistics of the presentation.

In addition, “Urban Events” has developed a special stands for demonstration of reproductions of portraits of women of famous Italian artists and by matching with them “Vhernier” jewelry were presented. The innovation inspired and amazed guests, thus making the presentation even more successful.

TEAMBUILDING EVENT OF THE REPRESENTATION OF “GLAXOSMITHKLINE” IN ARMENIA

March 17, 2016

“Urban Events” company has organized a teambuilding event of the Armenain representation of “GlaxoSmithKline” British pharmaceutical company in one of the mountainous regions of Armenia in the month of March, which contained of active sport and intellectual games and included innovations, thanks to which the event was more interesting and useful. In cooperation with the representation, the company has developed the agenda, logistic of the event, the program of information provision of the participants.

During the event, GSK representatives have taken part in shooting and riding competitions to determine the best shooter and rider, and in intellectual games – to determine the most intelligent employee.

“Urban Events” prepared a photo-report of the event for employees of the representation, performing photo shooting, photo processing and photo-report compilation.

In addition, the company has performed works on the organization of arrival and departure of the participants, their food and entertainment and provision of game accessories.

“JAZZVE” NEW YEARS’S EVENT

December 29, 2015

“Urban Events” has organized joint New Year’s event of “Jazzve” café chain and “Electronics Planet” on December 29, during which the celebratory draw results have been summed up. It was attended by those visitors of the chain, who were throwing cash checks in the amount of 5000 AMD or more in the boxes located in ““Jazzve” Abovyan”, ““Jazzve” Moscow cinema”, ““Jazzve” Tumanayn” and ““Jazzve” Komitas” within a month. They left on checks their phone numbers. The winners received household and electronic appliances provided by the “Electronics Planet” and three smartphones provided by “Jazzve”.

During the event, DJ Guevo who had been invited by Urban Events has presented good mood to the participants, and Santa Claus was pleasing children giving them sweets.

NEW YEAR EVENT OF THE REPRESENTATIVE OFFICES OF “TAKEDA” PHARMACEUTICAL COMPANY

December 23, 2015

“Urban Events” has organized a New Year’s corporate event of the Japanese “Takeda” pharmaceutical company, which was held on December 23 in the cafe “L’Orange Avenue” in Yerevan. According to the program developed by Urban Events, quest games, which related to the pharmaceutical theme and included elements of team building, were conducted. Tea ceremony has been held, which was conducted by a visiting specialist from Japan.

During the event, employees of representative office of “Takeda” took part in the presentation of other traditional Japanese customs and rituals, and took pictures with hostess-girls in Japanese national costumes near the banner, designed by “Urban Events”. The good mood of the participants of the New Year's event was kept by the DJ invited by the company. “Urban” Events implemented branding and design of the hall of the event in the same Japanese style, developed the menu of treats, as well as the logistics of the event.

“KASPERSKY SECURITY DAY” CONFERENCE OF “KASPERSKY LAB”

December 11, 2015

“Urban Events” has organized “Kaspersky Security Day” practical conference of the international leader in the field of computer security “Kaspersky Lab” in the hotel “Armenia Marriott” in Yerevan December 11. Conference on “Cyber threats of today and tomorrow” was devoted to modern IT threats to large enterprises and protection from them. Topics were presented by leading experts of “Kaspersky Lab”. The conference was attended by experts from leading Armenian and international companies, empowered to make decisions in the field of IT security.

“Urban Events” has organized arrivals and hotel reservations for the speakers, conference room rental, has performed the development and launch of the website of the conference - kaspersky.am, design and sending of invitations to addressees, treat for speakers and participants of the conference and the development of its menu, notifying the media about the conference, inviting them for its coverage and distribution of press releases on the results.

“NEW GENERATION” SEMINARS OF “KASPERSKY LABORATORY” IN FOUR UNIVERSITIES OF YEREVAN

November 30, 2015

“Urban Events” has organized a series of “New Generation” seminars of leading company in international computer security “Kaspersky Laboratory” in European Regional Academy (ERA), National Polytechnic University of Armenia, Russian-Armenian (Slavonic) University and Yerevan State University on November 30 and December 1.

“Urban Events” has organized the development of the seminars’ schedule, arrival of the speaker and hotel reservation for him, development of the text of the announcements about the seminars and their placement, preparation and distribution of press releases on their holding.

EVENT OF “BACARDI” RUM ON HALLOWEEN

October 31, 2015

“Urban Events” organized Monsters Drink Bacardi evening on October 31 on Halloween in Blackberry lounge-bar. All kinds of Cuban Bacardi rum were presented during the event.

“Urban Events” organized branding of “Bacardi” rum, presented promo-girls and provided design of the event and the poster according to Halloween theme.

The company conducted works of forming the schedule of the project, notifying potential customers, informational and technical support, preparing invitations, professional photo and video shooting.

PRESENTATION OF “FINLANDIA” VODKA

October 30, 2015

“Urban Events” organized “Feel Finlandia” event on October 30. Artyom Skapenko, who is nominated as the best barman of the world and winner of silver medal in “World’s Best Barmen 2015” competition, and barman Andrey Petrovski were preparing cocktails during the presentation of “Finlandia” vodka in “El Sky” bar, in Yerevan.

During “Feel Finlandia” first time in Armenia laser show was organized.

“Urban Events” organized branding of “Finlandia” vodka, presented promo-girls and provided design of “Feel Finlandia”.

The company conducted works of forming the schedule of the project, notifying potential customers, informational and technical support, preparing invitations, meeting special guests, hotel booking and leisure organization and video shooting.

JOINT EVENTS OF “FINLANDIA” AND “JACK DANIEL'S” FOR BARTENDERS AND VENDORS

October 28, 2015

“Urban Events” has organized the events for presenting American “Jack Daniel's” whiskey and Finnish “Finlandia” vodka to bartenders and vendors.

The ambassador of “Jack Daniel’s” – Artyom Skapenko, who was nominated as the best barman of the world and winner of silver medal in “World’s Best Barmen 2015” competition, and the ambassador of Finnish “Finlandia” vodka – barman Andrey Petrovski have presented the preparation, serving and tasting methods of cocktails made from the vodka and the whiskey mentioned above to the bartenders in the “L’Orange Avenue” café on the October 28. On October 29 in the “Opera Suite” hotel Artem Skapenko and Andrey Petrovsky have presented methods of preparing cocktails from these brands of vodka and whiskey to vendors who will pass them to the buyers of “Jack Daniel’s” and “Finlandia”.

Urban Events have performed the branding of the halls of the event in “L’Orange Avenue” and “Opera Suite”, development of programs of events, buffets and menus, invitation of “Jack Daniel’s” and “Finlandia” vendors, bartenders.

THE EVENT FOR THE PRESENTATION OF BABY FOOD “NESTLE” TO DOCTORS

October 10, 2015

“Urban Events” has organized an event for the presentation of baby food “Nestle” to the Armenian doctors, which took place on October 10. The event was accompanied by treats and musical program. Invited by the Urban Events bartender showed methods of making cocktails from different drinks to the employees of Nestle who were the presenters of the event and to the participant doctors, and the musician who were playing bandoneon provided them good mood.

Urban Events» has developed a menu of treats, logistics of the event, performed the rent of the hall for the event, the works on the design of invitation cards and their delivery to the addressees.

THE THIRD INTERNATIONAL NURSING ASSEMBLY IN ARMENIA

September 26, 2015

Urban Events Company has performed the organization of the first Asian Regional Nursing Assembly and the Third International Nursing Assembly in Armenia. The events has been hold on 26-30 of September 2015 in Yerevan and Nagorno-Karabakh.

More than 50 professionals from Russia, Canada, Lebanon, Estonia, Iran, Georgia, Saudi Arabia and Italy have participated the assembly titled “Nursing: education aimed to the safety of nurses and patients and to treatment results”. The organizing works for presenting their reports has been done by Urban Events. .

The assembly has been organized by joint efforts of the Ministry of Healthcare of RA, the Ministry of Education and Science of RA, the Armenian Association of the Organizers of Nursing Work, Yerevan’s Armenian-American Erebuni State Medical College with the cooperation with The US Global Education Development Institute and Sigma Theta Tau Honorable International Society of Nurses.

GLENFIDDICH SINGLE MALT LUXURY-CLASS SCOTCH WHISKY PRESENTATION

September 15, 2015

Urban Events Company has organized the presentation of Glenfiddich Single Malt luxury-class Scotch whisky, which took place on September 15 in Yerevan.

The Company has performed the works of the presentation and degustation menus creating, the notification of possible participants, information and technical support, the preparation of the invitations for the Glenfiddich whisky gala dinner with the participation of Alexander Ivchenko as a special guest. Urban Events has performed the ushering of special guests, the booking of the hotel and the entertainment organizing, as well as the professional photo and video recording of Glenfiddich whiskey gala dinner, degustation and presentation.

THE LOCALIZATION OF “GREISINGER” BRAND IN ARMENIA

August 23, 2015

“Urban Events” company has performed the localization of famous Austrian “Greisinger” meat products brand in Armenia. The corresponding works has been performed within the framework of the package of promotion management. The brand marketing works included different events and PR-actions, intended to create and maintain the connection with the potential consumer, to increase the level of brand awareness. In addition, “Urban Events” has developed the design for “Greisinger” branded printed products created for Armenia – booklets, catalogs, annual reports.

PARTNERSHIP WITH “BACI PERUGINA” BRAND

August 11, 2015

Italian chocolate "Baci Perugina" brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. In accord with the package of promotion management, the company has organized the marketing works for “Baci Perugina”. “Urban Events” performed a number of events and PR-actions for creating and maintaining the connection with the potential customers, increasing the level of brand awareness. “Urban Events” has developed the design for the branded printed products created for Armenia – booklets, catalogs, annual reports.

THE LOCALIZATION OF “TERRE DUCALI” BRAND IN ARMENIA

July 26, 2015

“Urban Events” company has performed the localization of famous Italian “Terre Ducali” meat products brand in Armenia. The package of promotion management included marketing works. The company has performed a number of events and PR-actions for that purpose. They were designed to create and maintain the connection with the potential consumer, to increase the level of brand awareness. Also, “Urban Events” has developed the design for "Terre Ducali" branded printed products created for Armenia – booklets, catalogs, annual reports.

COOPERATION WITH “FRATELLI BERETTA” BRAND

July 16, 2015

Famous Italian “Fratelli Beretta” meat products brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. These works have been performed in accord with the promotion management plan, within the framework of which the company has provided marketing services. The events and PR-actions held by “Urban Events” were aimed to create and maintain the connection with the potential consumer of “Fratelli Beretta”, to increase the level of brand awareness. “Urban Events” has developed the design for the “Fratelli Beretta” branded printed products (booklets, catalogs, annual reports) created for Armenia.

PARTNERSHIP WITH “RAUCH” BRAND

June 21, 2015

Famous Austrian “Rauch” beverage brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. In accord with the package of promotion management, the company has organized the marketing works for “Rauch”. “Urban Events” performed a number of events and PR-actions for creating and maintaining the connection with the potential customers, increasing the level of brand awareness. “Urban Events” has developed the design for the branded printed products created for Armenia – booklets, catalogs, annual reports.

THE LOCALIZATION OF “LANDESSA” BRAND IN ARMENIA

June 10, 2015

“Urban Events” company has performed the localization of “Landassa” Austrian famous coffee brand in Armenia. The corresponding works has been performed within the framework of the package of promotion management. The brand marketing works included different events and PR-actions, intended to create and maintain the connection with the potential consumer, to increase the level of brand awareness. In addition, “Urban Events” has developed the design for "Landassa" branded printed products created for Armenia – booklets, catalogs, annual reports.

THE CONFERENCE AND TIME MANAGEMENT EVENT OF “FIC MEDICAL” ARMENIAN REPRESENTATIVE OFFICE

May 8, 2015

Specialized in event organizing Urban Events company has organized a visiting conference and entertaining time management event in July for Armenian representative office of “FIC Medical” company (a division of the Italian concern “Recordati Group”). Urban Events in cooperation with “FIC Medical” has developed the agendas for two events and information provision program of participants and guests for those events.

The staff of the representative office took part in wine tasting and tea ceremony, entertaining musical event and intellectual game. The programs of these two events that were beneficial and enjoying for the specialists, were organized according to special needs of “Fic Medical” Armenian branch and “Urban Events” has used numerous innovations in order to make the events more useful and interesting.

“Urban Events” has conducted the preparation of picture story about two events (taking photos, processing photos, creation of photo story). The company has also organized the works connected with arrival and leaving, staying, food and leisure of the participants and guests of “Fic Medical” Armenian branch conference and entertainment event of time management.

ORGANIZATION OF THE MUSIC TOUR FOR THE GEORGIAN ROCK BAND “VAKIS PARKI”

May 8, 2015

The company “Urban Events”, which specializes in event organization, has organized the music tour of the solo singers of the Georgian rock band “Vakis Parki” Tatia Kurashvili and Natia Todua in Armenia.

Before starting the tour, negotiations had been held and the deadlines and venues for the concerts were defined. “Urban Events” has taken care of the information support of the concerts and the coverage of tour of “Vakis Parki” via specialized Media. In Yerevan the concerts of the rock band, Tatia Kurashvili and Natia Todua were held on May 7 and 8.

REBRANDING PROJECT OF THE MENU OF THE “JAZZVE” CAFE CHAIN

May 1, 2015

The company “Urban Events”, which specializes in event organization, has implemented the rebranding project of the menu of the “Jazzve” cafe chain.

Based on the originally adopted jazz theme of the “Jazzve” cafe “Urban Events” in its own modern way has developed the new menu for the cafe chain: stylish graphic drawings of jazz musicians and popular sayings about coffee by world famous jazz performers were used in the process.

Within the “Jazzve” menu development project “Urban Events” has carried out the following: professional photography works, editing of photos of dishes, desserts, drinks included in the menu, the design of the portions, as well as the editing and proofreading (Armenian, Russian and English) of the menu.

THE PREMIERE OF THE VIDEO “MILLIONS OF LIVES”, DEDICATED TO THE 100TH ANNIVERSARY OF THE ARMENIAN GENOCIDE

April 18, 2015

The company “Urban Events”, which specializes in event organization, has carried out all of the organizational works related to the premiere of the video “Millions of Lives”, which is dedicated to the 100th anniversary of the Armenian Genocide.

Within the cooperation with the project “Millions of Lives”, “Urban Events” has implemented the works on the design of the posters and invitations for the event, the distribution of invitations for the premiere and has organized the catering services for the guests of the video premiere. In addition to that, “Urban Events” has also taken care of the information support for the premiere and all of the organizational works related to Media coverage, preparing and spreading the word about the premiere of the video “Millions of Lives” and all messages related to the event in the Media.

Representatives of legislative and executive authorities of the RA, diplomatic missions, cultural, political and business circles, non-governmental organizations, journalists, guests, the creative team and the participants of the video “Millions of Lives” participated in the event.

Representatives of world culture Charles Aznavaur, Montserrat Caballé, Patrick Fiori, Mariam Merabova, Alain Terzian, Sebu Simonian, Armen Jigarxanyan, Vladimir Spivakov, CoCo York, Ishtar Alabina, Tigran Petrosyan, Zara, Michael Galustyan, Garik Martirosyan, Demetrius Kharatyan, Erna Yuzbashyan, Andrey Davidyan and many others were filmed in the video “Millions of Lives”.

The song lyrics were written by poet Rida May, music written by composer and producer Karen Margaryan. The directors of the video are Mihran Stepanyan, Hayk Atomts, Oleg Movchan, Natalia Ivanova and Oleg Taravkov.

The song is about a little girl’s ruined live, who lost her family and home, staying all alone in this big world with dreams disappearing in the desert.

MARKETING PROMOTION PROJECT OF THE “JACK DANIEL’S” BRAND IN ARMENIA

April 15, 2015

The company “Urban Events”, specializing in event organization, is implementing the marketing promotion project of the universally recognized American “Jack Daniel’s Tennessee Whiskey” brand in Armenia.

“Urban Events” is developing interactive programs aimed at increasing the sales volumes of “Jack Daniel’s”. All these works are aimed at Internet promotion, particularly, the advertising and promotion of “Jack Daniel’s” on Facebook, including the determination of target groups of customers and market segmentation, as well as conceptual design works of “Jack Daniel’s” for the Armenian market.

“MARTINI ROYALE” CAFE MARKETING PROMOTION PROJECT

April 13, 2015

The company “Urban Events”, as the partner of “Martini Royale” cafe, is organizing the marketing promotion of the restaurant in Armenia.

Within this cooperation the team of the company, by revealing the target groups of the customers of the cafe, is developing interactive programs to increase the interest of customers towards the cafe and boost the level of attendance.

“Urban Events” is also promoting “Martini Royale” via the pages on Facebook and Instagram. For that purpose, “Urban Events” is carrying out the following tasks: organization and holding of professional photo sessions and shooting of videos about the café and the cocktails, where “Martini” is one of the ingredients, the editing of these photos, video footage, and their posting on the Facebook and Instagram pages of the cafe “Martini Royale”. The notifications about the upcoming events in the cafe are also posted on these pages.

In addition to that, “Urban Events” is also promoting “Martini Royale” on Facebook and Instagram, as well as takes care that the cafe is shared on the pages of the users of these social networks and carries out the works on the segmentation of the visitors of these pages.

PROJECT OF COOPERATION WITH TUMANYAN SHAURMA CHAIN

March 6, 2015

Since 2015 Urban Events company cooperates with Tumanyan Shaurma chain conducting its promotion in public food market through marketing innovations.

Urban Events designed and developed several publish materials for the chain, including menu and booklet, organized a survey to determine the level of customers’ satisfaction from Tumanyan Shaurma services.

PROJECT OF JAZZVE CAFÉ CHAIN EVENTS MANAGEMENT AND MARKET PROMOTION

March 3, 2015

Since 2015 Urban Events company is the partner of Jazzve café chain in the event management and market promotion activities. In the frame of cooperation Urban Events used original and groundbreaking solutions, implemented several programs indicated to raise the level of awareness of Jazzve brand among the customers, strengthening the contact between Jazzve café chain and its consumers as well as using the ability of social media networks more effectively.

Urban Events offered full packedge of services to Jazzve café chain which included accomplishing events of different inclination and diverse themes, organizing music concerts, professional photographic services, developing of publishing materials, computer designing.

Moreover, since February Urban Events manages the official pages of Jazzve café chain on Instagram and Facebook.

TEAMBUILDING OF THE “LES LABORATOIRES SERVIER” COMPANY’S ARMENIAN REPRESENTATION

March 3, 2015

“Urban Events” organized a team building event for the “Les Laboratoires Servier” Company’s Armenian Representation in March, participants of which were 22 employees of the French pharmaceutical company.

In the frame of organizing the event, “Urban Events”, together with “Servier”, developed the trip and corporate event agenda, as well as time management and informational assistance plan for the whole day.

Collaborators of the company participated in a range of recreational, sport, educational events, intellectual games and quizzes. The memorable and joyful event's program was formed according to client's inclinations, as well as some innovations offered by “Urban Events” aimed at establishing a new internal corporate climate in the company.

In addition to above mentioned, “Urban Events” carried out operations of professional photoreport (provided professional equipment, photography, photo editing), and organized participants’ safe arrival and departure, staying and entertainment.

COOPERATION WITH “LAVAZZA” BRAND

February 18, 2015

Famous Italian “Lavazza” coffee brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. These works have been performed in accord with the promotion management plan, within the framework of which the company has provided marketing services. The events and PR-actions held by “Urban Events” were aimed to create and maintain the connection with the potential consumer of “Lavazza”, to increase the level of brand awareness. “Urban Events” has developed the design for the “Lavazza” branded printed products (booklets, catalogs, annual reports) created for Armenia.

PARTNERSHIP WITH “BARILLA” BRAND

February 12, 2015

Famous Italian food producing “Barilla” brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. In accord with the package of promotion management, the company has organized the marketing works for “Barilla” brand. “Urban Events” has performed a number of events and PR-actions for creating and maintaining the connection with the potential customers, increasing the level of brand awareness. “Urban Events” has developed the design for the branded printed products created specifically for Armenia – booklets, catalogs, annual reports.

XVII ANNUAL CHARITY EVENT BURNS SUPPER

February 2, 2015

Urban Events has sponsored and organized the event "XVII Annual Charity Event Burns Supper" organized by Armenian British Business Chamber in association with the British Embassy in Armenia.

In the past 15 years we have established the tradition of a Burns Night supper in Yerevan, which with the rest of the global community takes place in January. The memory of the Scottish poet Robert Burns (1759-1796) is toasted here every year when Scots, Armenians and members of the international community gather for Burns Night.

The centerpiece of the dinner is the traditional Scottish dish haggis, here served in a more modern style with an accompanying sauce of whisky and cream. Each year, the haggis is made especially for us in Scotland and brought to Armenia with great ceremony by kilted Scots with accompanying bagpipes.

The Burns Night is not just a social occasion but an important fundraiser for charities in Armenia. Last year it was raised 5 mln AMD which was allocated to different charity projects.

This year ABBC will once again be focusing on charities helping the youngest and most vulnerable in our society.

PARTNERSHIP WITH “PARMALAT” BRAND

January 27, 2015

The famous Italian milk products “Parmalat” brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. These works have been performed in accord with the promotion management plan, within the framework of which the company has provided marketing services. The events and PR-actions held by “Urban Events” were aimed to create and maintain the connection with the potential consumer of “Parmalat”, to increase the level of brand awareness. “Urban Events” has developed the design for the “Parmalat” branded printed products (booklets, catalogs, annual reports) created for Armenia.

FASHION BOOM AT CRIMEA WITH “URBAN EVENTS”

January 24, 2015

On January 24 in Simferopol, in the Shopping & Entertainment Center “Yuzhnaya Gallery”, in the restaurant “Murakami” the company “Urban Events” organized and held a social event called “Fashion Boom”.

The concept of this event was to create a favorable atmosphere for the selection of presents for the loved ones before the holiday. On that day the social event, organized by the company “Urban Events”, was attended by more than 200 guests. Here you could meet cultural workers, politicians, high-level officials, connoisseurs of fashion industry and beauty, representatives of glossy magazines.

The event was covered by the biggest photo-chronicler of the CIS – Geometria.ru. There are over 200 representations in nine European countries.

The program of the event included:

• A fashion show of the capsule collection from a young Crimean designer Masha Bashlakova, who was nominated “Designer of the year” in Crimea;
• A fashion show of an excellent collection of coats from Greece from the fur salon “Furor and Furs;”
• A fashion show of the Italian brand AMY GEE clothing;
• A fashion show from Marta Vladi – prestigious luxury clothes from an outstanding representative of the school of French design.

During the intermissions, Reana Tarkova in “Emily” duet performed with her father, guitar player Aleksandr Tarkov, sharing with the audience her wonderful voice, charisma and the magical atmosphere of music.

In addition to that, the guests of the event were pleasantly surprised with gift certificates with a discount of 25 000 rubles from the fur salon “Furor and Furs” and certificates with a discount of 2000 rubles from the clothes designer, the “Murakami” restaurant handed pleasant gifts too.

And, of course, after a series of fashion shows the guests were welcomed by the DJ, who went on with the “after party” program.

PARTNERSHIP WITH “EVIAN” BRAND

January 21, 2015

“Evian” French premium mineral water brand has been localized in Armenia with the help of the cooperation with “Urban Events” company. In accord with the package of promotion management, the company has organized the marketing works for “Evian”. “Urban Events” performed a number of events and PR-actions for creating and maintaining the connection with the potential customers, increasing the level of brand awareness. “Urban Events” has developed the design for the branded printed products created for Armenia – booklets, catalogs, annual reports.

THE LOCALIZATION OF “S. PELLEGRINO” BRAND IN ARMENIA

January 15, 2015

“Urban Events” company has performed the localization of “S. Pellegrino” Italian famous mineral water brand in Armenia. The corresponding works has been performed within the framework of the package of promotion management. The brand marketing works included different events and PR-actions, intended to create and maintain the connection with the potential consumer, to increase the level of brand awareness. Also, “Urban Events” has developed the design for "S. Pellegrino" branded printed products created for Armenia – booklets, catalogs, annual reports.

THE PRESENTATION OF THE MUSIC ALBUM “AND WHO SAID?” BY SINGER MELINE GRIGORYAN TOOK PLACE

December 23, 2014

The company “Urban Events” has carried out the organizational works of the presentation of the music album “А кто сказал?” (And who said?) of singer Meline Grigoryan.

Within the preparation process for this event the company organized the following works: a) design, printing and delivery of the invitations for the presentation to the addressees, b) design and printing of the event banner and c) creation of a Facebook page about the presentation and its content. In addition to that, “Urban Events” also organized the invitation of the hostess girls, the venue design (including the lighting) and buffet, the invitation and work of the photographer/cameraman, the invitation of the DJ, the concert program and the conduct of the fireworks.

Within the organization of this event the company also ensured the coverage of the presentation by Media, special culture-related publications, TV and Radio programs.

Due to the efforts of “Urban Events” the presentation of the music album “А кто сказал?” of singer Meline Grigoryan was successfully held on December 23rd in the State Song Theater of Armenia, leaving a vivid impression on the audience and thus contributing to the promotion of the album. The wide Media coverage of singer Meline Grigoryan’s activity, the hero of the day and the presentation, also contributed to the success of the event.

ARTHUR GRIGORYAN AND TIGRAN PETROSYAN: “PATUHAN” CD PRESENTATION

December 23, 2014

Within the 20th anniversary of the State Song Theater of Armenia, the company “Urban Events” has organized the presentation of the CD “Patuhan” (“Window”), a collaborative effort of famous singers and composers Arthur Grigoryan and Tigran Petrosyan.

“Urban Events” has carried out the following organizational works: creation of the presentation program, venue selection and design, invitation of guests, as well as coverage of the event by Media, culture-specific publications, TV and Radio programs.

The album includes the 10 most favorite songs of Arthur Grigoryan, among them “Patuhan” (Window) and “Dzyun” (Snow) sung by Tatevik Hovhannisyan, “Im Nor tari” (My New Year) sung together by Arthur Grigoryan and Tatevik Hovhannisyan, and “Meghedi” (Melody). The album has a completely new sound, RnB style, and the song “Dzyun” is even accompanied by Rap read by Felix Khachatryan. The arranger and the record producer of the CD “Patuhan” is Karen Margaryan and the sound director is Tigran Petrosyan. The album was recorded in WD studio.

“METABOLIC SYNDROME: THE ISSUE OF THE 21ST CENTURY” CONFERENCE

December 19, 2014

“Urban Events” has carried out organizational works by supporting the Young Doctors’ Association of Armenia and the Yerevan municipality in the realization of the conference “Metabolic syndrome: The issue of the 21st century”.

With the consultation of “Urban Events” the agenda of the event was developed and the list of speakers, participants and guests of the conference was defined. The company has organized awareness campaigns for the conference by developing and publishing special materials (electronic included), chose the venue for the event (“Dom Moskvy” cultural-business center of Moscow in Yerevan) and organized the transportation of speakers and participants (about 200 doctors from different hospitals of Armenia) of the conference, took care of their accommodation, meals and leisure time.

“Urban Events” also organized the coverage of the conference in Media, TV, radio and Internet.

COOPERATION WITH “PERRIER” BRAND

December 12, 2015

“Urban Events” company has performed the localization of “Perrier” French premium mineral water brand in Armenia. The company has organized “Perrier” marketing works within the framework of the package of promotion management. They included events and PR-actions, designed to contribute to the creating and maintaining the connection with the potential customers, to the brand awareness. “Urban Events” has developed the design for "Perrier" branded printed products created for Armenia – brochures, catalogs, annual reports.

THE ROTARY CLUB OF YEREVAN INTERNATIONAL AND THE ARMENIAN BRITISH BUSINESS CHAMBER: INSTALLATION OF SWINGS FOR HANDICAPPED CHILDREN

December 4, 2014

“Urban events” has carried out organizational works for the installation of swings for handicapped children in Yerevan. The project was initiated by The Rotary Club of Yerevan International and the Armenian British Business Chamber (Embassy of Great Britain).

Within the project “Urban Events” has done research on revealing the needs of about 2000 children, residing in Yerevan and suffering from the diseases of the locomotor apparatus; organizational works on obtaining the appropriate arrangements with the Yerevan municipality and the Yerevan Botanical garden. As a result of these actions The Rotary Club of Yerevan International and the Armenian British Business Chamber (Embassy of Great Britain) will install the swings for handicapped children in three recreation areas of the capital.

“Urban Events” has also carried out works aimed at the organization of the unveilings of these swings on December 2nd and 3rd, 2014 accordingly, the invitation of guests to these events and coverage by Media.

6TH INTERNATIONAL CONFERENCE ON PHARMACEUTICAL COMPETITIVENESS “PHARMA-ARMENIA 2014”

September 29, 2014

The company “Urban Events” has carried out organizational works, supporting the Medicine Producers and Importers Union of Armenia in holding the most important annual event of the pharmaceutical sphere the 6th International Conference on Pharmaceutical Competitiveness “Pharma-Armenia 2014” and within the conference the annual specialized exhibition of pharmaceutics “Pharma Armenia EXPO 2014”. With the help of the consultations of “Urban Events”, the agenda for these events was developed and the list of local and foreign companies for the exhibition, local and foreign speakers for the conference was put together.

“Urban Events” has carried out wide awareness campaigns for these events, including the health care specialists in different RA regions, and has developed and published informational materials about them via Media (Internet included). The company helped to choose the venues for the events (Yerevan state medical university after M. Heratsi and Russian-Armenian (Slavonic) University). Besides that, it took care of the arrival/departure of foreign experts, transportation and accommodation of participants and guests (regions included) of the events.

“Urban Events” is also responsible for the design of the certificates and letters of acknowledgement for the participation in the conference and exhibition.

Due to all the work, that “Urban Events” executed the events were widely covered in press, on TV and radio and Internet media.

PROMOTION ACTIVITIES OF THE PHARMACEUTICAL-SCIENTIFIC MAGAZINE “PHARMA”

June 11, 2014

The company “Urban Events” has taken upon the market promotion activities of the pharmaceutical-scientific magazine “Pharma”. Within this cooperation, “Urban Events” has conducted research on target markets for “Pharma”, and presented the magazine as а valuable information product by means of events and in virtual space. The company also made connection with probable subscribers.

“Urban Events” also conducted work for market promotion of the site of PHARMA – www.pharma-mag.am, in the Internet space, including social networks.